The Scanning Factor
An average web site design company usually assumes that web pages are to be read. Most web design companies accept the conventional wisdom without ever questioning it. They couldn't be more wrong. Prospects - who are not, after all, visiting your site to read the news or even your blog - don't read. They scan. They look for visual cues that will let them make a decision to buy or request something. It's an intuitive process, not a wholly rational one. Users don't read in order to make an informed decision, they click on what their instinct and experience tells them is likely to be the right choice.
But at Jupiter Labs we aren't like any other website design company. Our expert team of web developers and designers has taken the time to learn the habits of consumers. Unlike other web design companies, our approach is truly marketing-driven. We don't just say so. We have made marketing results our mantra since we started. We aren't about just making the site look good or using excess content as filler. Even if the content is informative and interesting, it's not the reason the prospect has visited your site. Any web design companies you consider hiring should know this. With Jupiter Labs, you can be sure of it.
No matter how much you may want visitors to read every word you have posted to your site, you can't make people read. Even avid readers have short attention spans when it comes to reading online.
When the eye scans a page, a few elements always stand out. A savvy web design company knows how to make the most important elements stand out and let the content recede so that the visitor will feel comfortable with what is actually a natural process.
Any web site design company that really knows its business will use the classic tools of design - hierarchy & containment, proximity, contrast, rhythm, motion, flow, and contrast - to serve your marketing goals. Especially contrast, which is the most important. We have learned which features are most relevant to the user and we use visual styles and techniques to point to point the viewer's eye to the elements that will speed the process and skip those that get in the way.
The web site design company you hire should know these things. Jupiter Labs is one web design company you can count on to know the way prospects use the web. We can make sure your customers and prospects will have a good experience on your site - and maybe even buy something.